Digital Engagement Policy Objectives
The Ministry of Sports is committed to fostering positive and constructive interaction with all stakeholders across its digital platforms, contributing to the creation of a professional communication environment based on mutual respect and openness to opinions and suggestions. The Ministry aims to provide effective communication channels that facilitate information exchange, idea sharing, and the promotion of productive discussions, thereby supporting the development and improvement of its services according to the highest standards of quality and transparency.
Scope
This policy applies to all official digital communication channels affiliated with the Ministry, including the website and social media platforms. It also encompasses all digital communication activities related to providing information and receiving suggestions and opinions.
Digital Engagement Tools
The Ministry provides a range of interactive tools that enable stakeholders to express their opinions and share their ideas and suggestions with the objective of developing services and improving their quality, including the following:
- Consultations The Ministry is committed to consulting with stakeholders on various topics with the aim of gathering the largest possible number of opinions and observations. Input is analyzed and utilized in decision-making processes that contribute to service development in ways that meet stakeholder needs.
- Blogs The Ministry provides a range of blogs aimed at disseminating knowledge and raising public awareness of all developments in the fields of communications, information technology, and digital government. The blogs include specialized articles written by experts in these fields.
- Voting (Surveys) The voting tool serves as an effective means of gathering public opinions on service quality, efficiency, and implemented policies. Polls are presented in an accessible format that allows stakeholders to participate by selecting the appropriate answer from predetermined options.
- Communication with the Director General This tool allows stakeholders to communicate directly with the Ministry, including the Director General, to submit suggestions and developmental ideas that contribute to improving service standards.
- Digital Platforms and Libraries The Ministry provides stakeholders with access to specialized digital platforms and libraries that contain knowledge resources and rich digital content covering various fields related to the Ministry's work.
- Smart Chat The live chat service powered by artificial intelligence provides instant answers to all stakeholder inquiries around the clock, enhancing user experience and providing continuous support.
- Email This allows stakeholders to register to receive newsletters and updated information via email through the Ministry's website.
Social Media Platforms
The Ministry relies on social media platforms such as LinkedIn, Instagram, and Facebook to publish news and share events with the public directly.
Complaints, Suggestions, and Inquiries System
After receiving stakeholder opinions and suggestions, they are analyzed and processed within a methodology aimed at improving service quality and enhancing efficiency.
Communication Through Qualified Work Team
Our work team at the Ministry consists of specialized personnel with extensive experience, committed to understanding stakeholder needs, contributing to the delivery of effective solutions at the appropriate time.
Timely Response
The Ministry is committed to responding to all inquiries in a timely manner, within a maximum period of one week, while ensuring the provision of accurate and comprehensive responses as quickly as possible.
Target Audience
- Sports clubs and sports councils
- Sports federations
- Athletes and sports sector professionals
- Sports enthusiasts
- Amateur sports practitioners
- General public from within and outside the country
- Strategic partners
Guiding Principles for Engagement*
Based on its commitment to effective public engagement, the Ministry adheres to the following:
- Respectful Communication The Ministry is committed to providing an interactive environment based on mutual respect among all parties.
- Timely Response The Ministry ensures responses to inquiries and comments within a specified timeframe, guaranteeing swift interaction and service quality.
- Communication Through Specialized Work Team A qualified team of experienced professionals handles stakeholder interaction, ensuring the provision of accurate and updated information.
- Information Transparency The Ministry is committed to providing clear information about its services and procedures, enhancing public trust and facilitating access to required information.
- Communication Through Appropriate Channels The Ministry uses suitable digital channels to ensure information reaches the public at the right time and in the most appropriate manner for them.
Response and Evaluation Mechanisms
The Ministry encourages all stakeholders to provide their opinions and suggestions to contribute to service development and improvement of the digital sports environment through:
- Activating social media channels to receive opinions and suggestions and respond directly to stakeholder inquiries.
- Studying proposed opinions periodically to meet public needs and expectations.
- Conducting periodic surveys to measure general satisfaction with current services and gather their opinions and suggestions.
Announcing and Promoting Digital Engagement Opportunities
We announce digital engagement opportunities that will be regularly displayed through the Ministry's official website and social media platforms, in addition to email newsletters, with the aim of enhancing public awareness of the importance of digital engagement.
Digital Content Moderation Policy
The Ministry is committed to providing a safe digital environment characterized by professionalism and respect. Therefore, it reserves the right to moderate all interactions across its official platforms to ensure compliance with ethical and legal standards. Publishing any content that includes the following is prohibited:
- Defamation, abuse, or infringement of others' rights.
- Security threats or incitement to disrupt public order.
- Privacy violations through publishing personal information without permission.
- Any content violating local laws or national legislation.
- Inappropriate expressions or images that violate public morals.
- Promoting commercial or promotional advertisements without prior authorization from the Ministry.
- Content containing racial discrimination or hate speech.
- Political or partisan discussions that may lead to inciting discord.
- Violation of intellectual property rights or publishing legally protected information.
Privacy Policy and Stakeholder Data Protection
The Ministry of Sports is committed to protecting stakeholder data privacy and ensuring its processing according to the highest security standards through:
- Data Usage Personal data is not collected or used except for purposes of improving services and enhancing user experience.
- Maintaining Confidentiality The Ministry ensures the confidentiality of personal data and prevents any unauthorized access to it.
- Legal Compliance The Ministry is committed to implementing local and international laws related to personal data protection.
Stakeholder Role and Responsibilities
Stakeholders are considered essential partners in improving the Ministry's service quality. Therefore, they are required to commit to the following:
- Constructive interaction by providing objective feedback that contributes to service development.
- Refraining from publishing violating content that includes abuse, incitement, or law violations.
- Mutual respect when interacting with others, while avoiding any behavior that may lead to discrimination or discord.
Updates and Amendments
The Ministry of Sports reserves the right to modify or update this policy according to legal, regulatory, or operational changes. Stakeholders will be notified of any changes through official channels.
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United Arab Emirates
Ministry of Sports
Have you used our services at our service center or digitally recently?
Dear customer,
As part of the Zero Bureaucracy Initiative, which aims to improve customer satisfaction, streamline procedures, and speed up business processes in the Emirate of Dubai, we are pleased to announce that the process of issuing and managing commercial activity approvals for licensed sports establishments in Dubai has been transferred from the Ministry of Sports to the Dubai Sports Council, and then to the Invest in Dubai platform. Licensed sports establishments can complete all related approval procedures conveniently and efficiently through the Invest in Dubai platform https://app.invest.dubai.ae.
For more information or assistance, please contact via:
Email: licensing@dubaisc.ae
Phone: 045105555
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